This is part 2 of 2 part (Part 1) interview with Simon Bazalgette, the new CEO of the Jockey Club in England, and the head of racingUK. His recent announcement of the Sovereign Series has caught the attention of media world-wide.
You talk about challenging the percieved wisdom, and note that there are people on your side. Can you talk a little about what it's like to change culture in an organization, and how you're able to do it.
- changing a culture requires having a clear strategy, having strong supporters in key places, and then communicating clearly and widely - most importantly to show the positive side of what the change can deliver, and also dealing head on with the anxieties and criticisms that rise to the surface.
Can you talk about some of the initial press?
- interest in Sovereign - initial interest is very positive but we have a lot more to do to market the concept fully with broadcasters and sponsors. Equally, we are also seeing some voices who don't see the need for any change, so the debate is well and truly under way!
Will you look to expand the sovereign to all categories after this initial run? Has there been an interest in sponsorship?
- extending Sovereign - there is certainly an opportunity for other championships, for example in the area of sprints. However, we will go one step at a time.
Mr. Bazalgette best of luck. |
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