Churchill Downs - The Matrix

From the CD Press release: The Matrix, [a] unique format, which costs a minimum total of $9, enables bettors to name three horses on one ticket, which in turn provides them with 15 combinations featuring those three horses. If any of them wins, two of them run one-two, or all three of them run 1-2-3, the player collects an increasing payout for the number of correct selections.... When the Matrix is played, the United Tote system fractionalizes the total amount of the wager and places an equal amount into the win, exacta and trifecta wagering pools. (The Matrix is not a separate pool wager.) In the case of the $9 minimum, the system actually places 60 cents on each of the 15 bets. So you get that? Yeah, I'm a little lost too, I get it, but then again, why not just make .10 min on all online wagers? I'm glad Churchill Downs is trying new things, but again ignoring the casual fan and embracing the bettor will continue to keep this sport behind all the others. Again for those disagreeing answer these questions: Gambling is legal in Vegas, and yet their motto, "What happens in Vegas stays in Vegas" has more to do w/ illegal brothels and the trouble you can get into there, why? Football is a huge gambling industry, yet the sport shies away from any connection real or imagined from the sport and doesn't need the money it could generate, why? Because ad dollars, a would be cure to racing, keeps away from anything un-family, and promoting gambling is just that.