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So I told you about Hooters, you knew about UPS, but now Woodford Reserve? I just got this email (I shit you not): Some exciting news as Woodford Reserve has gotten into the spirit of all things thoroughbred racing! Aside from becoming the official sponsor of the Woodford Reserve Manhattan Handicap turf race, and the official bourbon of the Belmont Stakes®, Woodford Reserve is also proud to announce its partnership with Big Brown and the Triple Crown! - They are making a "Big Brown Chases the Triple Crown" Drink. I know Michael mentioned there being a bet on who Desormeaux will thank first (if he wins), what are the odds he takes the time to name a new sponsor? |
Jun 5, 2008
Big Brown - Sell Out
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3 comments:
I just got it too and had the same thought.
I presume we'll shortly be seeing ads for Big Brown adult diapers or something else equally appropriate.
With all these marketing tie-ins, it makes me wonder if IEAH is in need of more ready cash...
I just looked up what's in this new drink - it contains Chambord (obviously along with the Woodford Reserve), so presumably it's aimed squarely at the lucrative tween alcopop market.
I'm really, really going to need a beer when this is all over.
This is rich... the guy who makes cheesy t-shirts and violates copyright laws by selling them is calling Big Brown a sellout?
Please
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